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Zoe & Morgan: LFW Interview Deluxe

So, this is an interview (one of my first ever interviews) that I did when I was at London Fashion Week last September (SS ’12).  And I have to say, it was such a lovely interview to do – not only because of a genuine love of the brand, but also because of the lovely spokesperson who I met at the exhibition (also, I would definitely recommend signing up to their mailing list – the most beauuutiful emails to jump into my inbox.  Check out the Olympic themed image they created above).

Zoe and Morgan is a fantastically eclectic melting pot of the pretty and the pretty wild.  Started by siblings Zoe Williams and Morgan Sibbald, its ‘luxury jewellery with a rock and roll edge’ stands out for almost raw-looking metal and intricate detail, with plentiful dazzling gems.  Here follows said interview (from September 2011, when their collection ‘Travellers and Magicians’ was just emerging), with a few of my select favourites from their website…

How would you describe the Zoe and Morgan brand?

“Zoe and Morgan is luxury jewellery with a rock-n-roll edge. I think what’s really nice about the collection is the fact that you can kind of see that the designs are by a brother and sister; they have the nice balance of masculine and feminine. You’ve got things like the heart with the skull in it – it’s kind of sweet, but then you get a bit closer and it’s got another side to it. It’s got strength and power, but it’s cute and feminine at the same time. This collection is ‘Travellers and Magicians’ and we actually do a lot of travelling: Zoe lives in New Zealand, Morgan lives in Bali and I live here. The collection’s really feeding off adventurers and explorers and there’s a lot of references to ancient, tribal symbols and shields, Aztec symbols etc. but it’s been turned into something updated, a bit more modern and wearable.”

Who would you say is the Zoe and Morgan girl or customer?

“Well it’s a funny thing, that – it’s worn very much by most of your fashion stylists, people like Daisy Lowe and Kate Moss, and a lot of models wear the collection. But then also you have the customer base – we do a lot of bespoke wedding pieces. I think what we’ve learnt is that actually the collection’s worn by a real range of people, but mostly all women, who have an appreciation for art and are more interested in expressing themselves in a creative sense.”

So if you could narrow it down, what would you say is your favourite piece from the collection?

“My favourite piece is probably this ring that they made for me. I love it because you’ve got this central diamond, kind of like a floating diamond, in amongst the hexagon shapes, and I think it’s just beautiful – I love it. And there’s a beautiful necklace which isn’t actually here at the moment, my girls are shooting the collection outside, but it’s really bold and strong and gorgeous.”

Finally, what’s been your favourite moment of London Fashion Week so far?

“Favourite moment of Fashion Week?  This season I think there’s really been a higher standard… I’m absolutely loving watching what’s going on in the courtyard, and watching London Fashion Week really grow up and embrace fashion – and not just in an out-there, wacky way, but also a very streamlined, beautiful, elegant way. We’ve been showing for the last five years and I’ve watched as people have come in and out of shows, what they’ve been wearing, and I feel like this season London’s really taken a step up.”

A bit more sophisticated?

“Yeah, exactly, more sophisticated, and just more exciting. There’s a lot more attention on London now than in the past, and it’s so deserving of it. London designers are fantastic – London’s a great place for fashion, and it seems to have been somewhat off the radar for many years. I feel it’s coming back with full force.”

Many thanks again to Ruth for the inspiring words!  Read on for some of the pieces that I was inspired by on their website (hint hint, anyone reading.  HINT.  HINT.)









All of these lovely pieces can be found on their website, as can all of the images.


  1. Hi there are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started
    and set up my own. Do you need any coding knowledge to make your own blog?

    Any help would be really appreciated!

    • Apologies for CRAZY long reply! As you can probably tell, my blog is a little neglected. I am using WordPress and would recommend it to anyone – the whole idea of WordPress is that you don’t need to know how to code to use it (although some knowledge of coding can be useful).

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