Brand content

Content marketing

Customer-focused content that supports your brand’s goals.

BrighterBusiness.co.uk is an editorial hub I executed for B2B energy supplier, Opus Energy. It helps demonstrate their commitment to small businesses by publishing free advice and tips.

“How to negotiate the perfect contract” | Brighter Business

“Here’s why this company starts work at 9.06am” | Brighter Business

“Get great at using social media for customer service” | Brighter Business

Advertorials

Selling through the medium of persuasive writing in a native setting.

“Bridging the gap between innovation and the consumer” | The Telegraph

“Clearing up admin can help SMEs succeed” | Business Reporter

Blog content

Creating content that lets your customers know you’re the expert and go-to in your field.

“How to pack shoes for a winter break” | The Restory

“How we do it: fixing three irreparable shoes” | The Restory

“Party-proof this season’s top accessories” | The Restory

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Sarah Musgrove, writing, features, writer, articles Sarah Musgrove, writing, features, writer, articles Sarah Musgrove, articles, features, writing, writer
 About Sarah  Corporate comms & copywriting Features & journalism
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